5 Branding Tips that Sets your Site Above the Rest3 min read
1. HAVE A CLEAR UNIQUE SELLING PROPOSITION
Whether you’re a consultant, landscaper or an online retail store owner, you should have a clear unique selling proposition. To figure this out, you must be able to determine what sets your business apart from your competition. Ask yourself how you’re different than other businesses within your industry. Once you have established what your unique selling proposition is, then incorporate it with your branding strategy.
2. GET MORE SOCIAL
If you haven’t signed up for Facebook, Google+, Twitter or LinkedIn, it’s never too late. Your potential customers or contacts will expect you to have at least one of these social media accounts. Social media is also an excellent opportunity to share your brand with the world. The best part about social media is that if people love your brand, they will share it with their friends. It is an effect way of strengthening your online presence, especially if you’re a start-up company.
3. CREATE A BLOG
Creating a blog is a great way to educate people about your brand. Just make sure that your blog articles are interesting and engaging to your target audience. Don’t become too pushy about promoting your product or service. Your blog posts should inspire your audience or solve a problem. Let’s say that you own a health food store, create articles about weight loss, healthy eating, vegan recipes, etc. Then if you want to plug in information about a special offer or promotion, place a call-to-action within your blog post. You never want to come off too salesy or spammy in a blog.
4. LOGO DESIGN
It is amazing how many business owners will skimp on logo design. Your logo is a part of your brand. Our brains were designed to recognize images. For example, think about the McDonald’s golden arches. When you have a well-designed logo that represents your business, people will instantly recognize your logo over time. In addition, your logo should look attractive on print media and your website.
5. CUSTOM WEB DESIGN
There is one aspect of your brand you don’t want to skimp on and that is your website design. According to statistics, consumers are more likely to remain on a website that is well designed than a website that is poorly designed. Hiring a company who specializes in this will help you design a website that represents your brand. Remember, you have less than 15 seconds to capture your visitors’ attention. For a free web design quote contact us today through email at [email protected] or by phone at (574) 675-6161 for more information.