What is Responsive Design? Why does it Matter?2 min read

by | Nov 13, 2018 | Web Design

Imagine what life would be like if you had to have a separate website to accommodate each wireless device? You would need a separate website for people who access your website from an iPhone, Android and a tablet. This would be a costly endeavor.  Thanks to Responsive Design, all you need is a responsive web design and anyone will be able to access your website regardless of what device they use.


Responsive web design is defined as an approach to website design that provides ‘optimal’ viewing experience.  For example, let’s say that a person views your website from an iPhone or a tablet, they can scroll, resize and pan your website. In other words, it streamlines the navigation process.


Is having a responsive web design really necessary? It is necessary if you want your mobile users to have access to your website 24 hours a day.

According to statistics, tablet sales have outranked laptop and desktops sales in 2012.  Android and iPhone devices are right up there in the ranks as well. This means that more and more web users are searching from an iPhone, Android or tablet.

What this all boils down to is that if your website doesn’t have a responsive design, your website will be lost among the thousands of other non-responsive websites. The good news is there is a solution. We build responsive websites that get noticed.  We build websites that are easy to navigate regardless of which device a person uses to access your website.

Another advantage of having a responsive web design is because it makes it easier to implement Search Engine Optimization (SEO).  If you had to perform SEO on multiple websites, it would tumultuous.

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